If you're eating right now – I apologise in advance.
My daughter; Emilia has been suffering from fungus growing underneath her toes – on and off for years (like athlete's foot)
Like any good parent, you try everything you can to rid your child of this problem.
I am using four different creams on her daily – because I am not getting the results I desire fast enough.
Recently, I've noticed that one of these creams is working. But which one?
I cut one cream out, one at a time – and wait for the problem to get worse before I can improve it.
Much like any form of marketing (traditional or digital) – if we do all the things (aka apply all the creams) – the problem may get better, but it may not get solved.
What can you do to figure out what is working – so that you can do more than one thing?
No one wants the fungus back!
This is why testing, measurements and planning are so important.
Move slowly, and most of all, have patience.
Learn from my mistake – apply just one cream at a time.
Consider adding another new way of marketing your business when that activity works (or doesn't).
Then, just like antifungal cream – when you find the one that works — repeat, repeat, repeat.
UPDATE: it turns out paw paw ointment is working best for Emilia. After trying every solution under the sun, sometimes the most simple remedies (aka marketing strategies) work best. :-)
If you'd like to talk further about fungus in your business' marketing, I'd love to chat!