It's a common misconception that running “Sponsored” Facebook ads is more expensive than running Facebook “Boosted” Posts.
Boosted Posts & Sponsored ads actually cost the same when comparing apples with apples.
It's a bit like watching Netflix on your phone vs watching Netflix on your television.
To set up Netflix on the television; it's more complicated at first – but once you've set it up and understand how it works – the experience is so much better than watching Netflix on your phone.
The same goes for running Sponsored Ads – once you set up your ads via Ads Manager – you have many more options available that will enhance your experience AND it will likely also make your ads more cost-effective compared to boosting posts.
If you're ready to chuck that Facebook boost button out the door…for good…
