Did you know Facebook has just removed thousands of detailed targeting options?
…in other words, the “interests” you enter when trying to show your Facebook or Instagram ads to the right people.
I didn't think I would be affected when I saw the announcement – but when it happened…I was.
A huge chunk of a client's audience size was reduced once these discontinued interests were removed.
(& when it comes to audience size and successful Facebook ads, size DOES matter)
“Ah nuts.” ~ I thought.
So, where do we go from here?
The simplest option is to go back and research other “interests” to build up your audience.
To do this, we first learn as much as we can about your ideal client so that you can find new interests to target your ad campaigns.
If you want to learn my simple strategy on how to do just this…consider enrolling into my 30min Facebook Ad Targeting Strategies online course.
This strategy is not rocket science.
It takes 30 minutes to complete.
It is only $27
Even if you're using Facebook's boost button to run ads (it's ok, we can still be friends) this course will help you improve your ad targeting.