Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two.
A Facebook Boosted Post
is created on your Facebook page. All you need to do is create a Facebook post on your business page and a little blue “boost” button appears.
You click on it, fill in your details, and you're on your way.
A Facebook Sponsored Post
is created via the Facebook Ads Manager Console and setting these babies up is a lot more complex.
The good news is, you can't tell the difference between a boosted post and a sponsored post if you're the end-user, which means the person scrolling through their newsfeed and seeing your ad, can't tell the difference whether that Facebook post is a boosted or sponsored.
They both look exactly the same.
Pros of a Facebook Boosted Post
- Easy to create Facebook page posts
- Easy to boost Facebook Boosted posts using a smart device
Cons of a Facebook Boosted Post
- Can't use your custom audiences
- No flexibility on where ads are seen
- Limited objective options
Watch my video for more details…
Pros of a Facebook Ad
- Retarget Website Visitors
- Flexible Ad Layout
- More objective options
- Flexible placement options
Cons of a Facebook Ad
- Can't use a mobile phone
- The platform is always updating and changing
- Can feel overwhelming at first
There you go – the pros and cons of using Facebook Ads vs Boosted Posts.
Now, if you ask me, I highly recommend all local businesses learn how to advertise via ads manager because as I just stated, there is so much more available to you that can help you to improve your ads and make them more cost-effective.
My hope is that by the end of this article I would have finally convinced you to give up on that tempting blue boost button and empower you to give Ads Manager a go.
If you're looking to learn how to run your own Facebook ads, I highly recommend you check out my online program – Boosting Local Business.