Generating Excitement and Local Awareness to The Community!
What Our Client Thinks…
“The doors haven't even opened yet and we're at 95% capacity! Well done JR Digital!”
Director, Geebung Kindergarten
* including our management fee & Meta ad expenses
A brand-new childcare center in the Geebung area enlisted the expertise of JR Digital to orchestrate a dynamic childcare advertising campaign ahead of its grand opening. The primary objective was to cultivate local awareness and excitement, positioning the centre as a unique childcare facility prioritizing children's well-being over profits.
JR Digital executed a multifaceted strategy utilizing Facebook ads as the linchpin of the campaign. Leveraging the power of social media, they initiated a concerted effort to engage with the local community.
The campaign's core components included:
Video Content Creation: Engaging video content was crafted to showcase the forthcoming Geebung Kindergarten and convey its child-centric ethos. These videos served as a captivating introduction to the centre's mission and facilities.
Facebook Page Management: JR Digital managed the centre's Facebook page, diligently responding to comments and fostering a sense of community engagement. This proactive approach fostered a sense of anticipation and dialogue within the local community.
Video View Ad Campaigns: Targeted video view ad campaigns were launched, ensuring that the promotional content reached the right audience. These campaigns aimed to maximize video views and, subsequently, brand exposure.
Facebook Messenger Campaigns: Personalized Facebook Messenger campaigns were employed to establish direct communication with interested parents. This allowed for real-time inquiries and facilitated prebooking requests.
Lead Generation Campaign: JR Digital promoted an ebook that enticed parents to provide their contact details, serving as a potent lead generation tool. This strategy contributed to building a robust database of prospective clients.
The campaign's resounding success was evident in the prelaunch results. Geebung Kindergarten achieved an impressive 95% capacity occupancy rate before even opening its doors, a testament to the community's enthusiastic response. This successful launch is a testament to the power of digital marketing for the childcare industry.
Digital & Social Media Marketing Solutions for Facebook, Instagram, Google, LinkedIn & Bing
JR Digital is your one-stop Social Media Agency if you are looking for all of your Online and Social Media Marketing to be supported in one place. We take care of all of your Instagram and Facebook Advertising and your Paid Google and Microsoft Online Advertising, no matter what you offer or where you are located in Australia.