…in other words, the “interests” you enter when trying to show your Facebook or Instagram ads to the right people.
I didn't think I would be affected when I saw the announcement – but when it happened…I was.
A huge chunk of a client's audience size was reduced once these discontinued interests were removed.
(& when it comes to audience size and successful Facebook ads, size DOES matter)
“Ah nuts.” ~ I thought.
So, where do we go from here?
The simplest option is to go back and research other “interests” to build up your audience.
To do this, we first learn as much as we can about your ideal client so that you can find new interests to target your ad campaigns.
If you want to learn my simple strategy on how to do just this…consider enrolling into my 30min Facebook Ad Targeting Strategies online course.
This strategy is not rocket science.
It takes 30 minutes to complete.
It is only $27
Even if you're using Facebook's boost button to run ads (it's ok, we can still be friends) this course will help you improve your ad targeting.
Are you ready to hit the ground running and start to confidently promote your business on social media?
Before you get stuck in with your 2022 planning, I want to tell you a little story about a business owner who wanted to promote their business online, but was feeling completely overwhelmed and completely out of touch.
They simply didn't know where to start
Is it Google ads?
Is that Facebook?
Is it your website?
Is it SEO?
This business owner…it was me.
and the advice I would give myself if I could go back in time…
Well, it has something to do with circus clowns..haha!
There are three types of Facebook audiences that you can create within the Facebook ads manager to target your ideal clients.
If you're used to clicking the boost button – you will be familiar with this type of audience. It's created when we select interests, products or demographics which our ideal clients may be interested in. When we create this audience, we're telling Facebook that we want our ads shown to people who are interested in our audience selctions.
A custom audience is based of the data you have gathered using Facebook's tools. For example, a custom audience can be create from people who visit your website (you need a Facebook pixel to do this) or it could be an audience of the people who follow your Facebook page or Instagram followers.
There's a whole variety of custom audiences that can create. But basically, this is an audience of people who have seen something about your business online at some point in time.
A look-a-like audience is an audience of people who Facebook believes have similar attributes to one of your custom audiences.
These people haven't seen your business online yet, but they have similar interests and attributes as those who have – therefore, are a good audience to show your ads to and hopefully, attract new customers.
For example, you can create a look-a-like audience using your website visitors. Facebook will look at your website visitors and then go find people with similar attributes to your website visitors.
If you're eating right now – I apologise in advance.
My daughter; Emilia has been suffering from fungus growing underneath her toes – on and off for years (like athletes foot)
Like any good parent, you try everything in your power to rid your child of this problem.
I am using four different creams on her, daily – because I am not getting the results I desire fast enough.
Recently, I've noticed that one of these creams is working. But which one?
Because I'm doing a poor job applying all four creams – my problem is better but not solved.
So, how do I know which cream is working?
I have to slowly cut one cream out, one and a time – and wait for the problem to get worse before I can make it better.
Much like any form of marketing (traditional or digital) – if we do all the things (aka apply all the creams) but don't do a very good job on them all – the problem may get better, but it may not get solved.
What can you do to figure out what is working – so that you can do more of than one thing?
No one wants the fungus back!
This is why testing, measurements and planning are so important.
Move slowly and most of all have patience.
Learn from my mistake – apply just one cream at a time.
When that activity works (or doesn't) then consider adding another new way of marketing your business into the mix.
Then, just like antifungal cream – when you find the one that works — repeat, repeat, repeat.
2022 UPDATE: turns out paw paw ointment is working best for Emilia. After trying every solution under the sun, it turns that sometimes the most simple remedies (aka marketing strategies) work best. :-)
If you'd like to talk further about fungus in your business' marketing, I'd love to chat!
Today I'm going to talk about the difference between a boosted post and a sponsored ad because the difference between these two often confuses a lot of people.
The good news is, whether you're boosting a post or creating a sponsored ad, they both look the same to your audience, so there's no real affect or difference there.
When boosting a post, this is found when you create a post on your Facebook Page and a little blue button appears next to your post. And what you do is you click the boost button directly from your Business Page and Facebook gives you some limited options on who you can target and how much, et cetera, et cetera.
This is the beginner's level of Facebook advertising.
Whereas a sponsored post or a sponsored ad is done through Facebook's Ad Manager Console and the options on what you can do, who you can target, when and where your ads are shown and your ad format, meaning what your ads look like, the options are vast and varied and far more flexible.