I always get a question: How much do I spend on Facebook Ads?
This is a complex question to answer, and the answer is different for every business.
Just some of the factors that go into determining how much you spend on Facebook Ads include:
How big is your audience? How many people do you want to show your ads to?
How long do you want to run your ads? One day, a month, several months?
How much is a lead worth to you? How much are you willing to pay for an enquiry into your business?
What do you want people to do after seeing your ad? Do you want them to visit your website, watch a video, buy something?
You can spend as little as $1 per day if you're a newbie.
I recommend an excellent testing budget of $10 per day per ad.
Then as your confidence grows and you start to receive the results you want to achieve – slowly grow your budget.
If you're a Facebook boost addict and know there is a more cost-effective way, hold my hand and let's take a baby step into learning how to run ads properly.
Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two.
A Facebook Boosted Post
is created on your Facebook page. All you need to do is create a Facebook post on your business page and a little blue “boost” button appears.
You click on it, fill in your details, and you're on your way.
A Facebook Sponsored Post
is created via the Facebook Ads Manager Console and setting these babies up is a lot more complex.
The good news is, you can't tell the difference between a boosted post and a sponsored post if you're the end-user, which means the person scrolling through their newsfeed and seeing your ad, can't tell the difference whether that Facebook post is a boosted or sponsored.
They both look exactly the same.
Pros of a Facebook Boosted Post
Easy to create Facebook page posts
Easy to boost Facebook Boosted posts using a smart device
Cons of a Facebook Boosted Post
Can't use your custom audiences
No flexibility on where ads are seen
Limited objective options
Watch my video for more details…
Pros of a Facebook Ad
Retarget Website Visitors
Flexible Ad Layout
More objective options
Flexible placement options
Cons of a Facebook Ad
Can't use a mobile phone
The platform is always updating and changing
Can feel overwhelming at first
There you go – the pros and cons of using Facebook Ads vs Boosted Posts.
Now, if you ask me, I highly recommend all local businesses learn how to advertise via ads manager because as I just stated, there is so much more available to you that can help you to improve your ads and make them more cost-effective.
My hope is that by the end of this article I would have finally convinced you to give up on that tempting blue boost button and empower you to give Ads Manager a go.
It's a common misconception that running “Sponsored” Facebook ads is more expensive than running Facebook “Boosted” Posts.
Boosted Posts & Sponsored ads actually cost the same when comparing apples with apples.
It's a bit like watching Netflix on your phone vs watching Netflix on your television.
To set up Netflix on the television; it's more complicated at first – but once you've set it up and understand how it works – the experience is so much better than watching Netflix on your phone.
The same goes for running Sponsored Ads – once you set up your ads via Ads Manager – you have many more options available that will enhance your experience AND it will likely also make your ads more cost-effective compared to boosting posts.
If you're ready to chuck that Facebook boost button out the door…for good…
The answer depends on how your ideal client searches for the problems that your business solves.
The way in which Google and Facebook target their ideal clients is completely different.
Google targets people based on what they're typing into the search button at that very moment.
Whereas Facebook targets people based on their interests and the activities that they run on their profile.
So for example, if you're Googling soccer classes for kids, all right, so you'll find instantly classes for soccer.
Where if you look up soccer on Facebook and you're interested in things like that you might not be necessary in the buying moment but you're showing Facebook that you're interested in it.
So the good thing about Google is it does capture people in the buying moment, whereas Facebook it's more of a slower nurture process.
Google, however, to purchase keywords, and be considered, the cost per click can be as expensive as $60.
And I think the $60 is for the insurance company, companies, that sort of industry.
Whereas Facebook you can get cost per click for a dollar, or up to $3, is getting a little bit expensive but I've done ad campaigns where I've gotten clicks for 20 cents, 25 cents, so its a lot cheaper on Facebook to get people to visit your website than it is in Google Ad Words.
The good thing about Google is they're capturing people in the moment, the buying mode moment, whereas Facebook they're not necessarily there to buy.
So the nurturing process may take a little bit longer.
I haven't really answered your question, but hopefully, I've given you some information to consider. Which type of ads would be best for you and your business. If you would like some personalised advice, please book a call with us
